The website builder you choose will either help or hurt those elements that go into optimizing your website for search engine queries. The relevancy of that page’s content, bounce rates, page load time and keywords are only a few of the elements that go into ranking a site. There are hundreds of factors that go into ranking websites for search engine results. How Your Web Builder Influences Your Search Engine Ranking But you’re not going to reach that unless you make some changes to improve your site’s SEO, perhaps even beginning with your web builder. The most clicked on result is the number one ranking. When nearly 95% of web traffic only clicks on links that fall on the first search engine results page (SERP), a lower ranking could put your brand out of that range. But Google and other search engines will give sites with less-favorable elements a lower search engine ranking. SEO enables you to establish an online presence where customers can discover your brand. If the site you create cannot be found on search engines, in some cases it’s unlikely that it will be found at all. But something that may influence your decision is how your content builder affects your search engine optimization (SEO). Picking a website builder is never an easy choice.
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